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One in Four Merged Companies Don't Reveal New Name/Identity at M&A Announcement
New York, June 26, 2000
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Brand Building in Latin America. As Markets Open and Competition Stiffens, Brand Image Grows in Value
New York, October 13, 1999
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Stampeding Through the Business Lifecycle. New Tech Companies Tackle the Next Challenge for Growth—M&As—But What About the Brand?
New York, October 12, 1999
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Lippincott & Margulies Creates New Identity for AT&T Family Federal Credit Union
New York, August 16, 1999
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IPL Energy Changes Name to Enbridge Inc., Embraces New Identity. Lippincott & Margulies Develops Masterbrand Strategy and Identity
October 15, 1998
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On-line... But Missing the Mark for Building Corporate Image
September 8, 1998
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RadioShack and Compaq form Brand Alliance with "The Creative Learning Center." Lippincott & Margulies Translates Concept into In-Store Center
August 31, 1998
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RadioShack Heightens Battery Sub-Brand Awareness. Lippincott & Margulies Creates New PowerZone Display
August 14, 1998
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Lippincott & Margulies Relaunches Web Site, Brings Firm's Perspective on Brand Identity and Image Management to its own Site
July 7, 1998
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Cordant Technologies—A New Identity for a Dynamic, World-Class Company
June 25, 1998
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