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Lippincott & Margulies Is Named
Best Marketing/Branding Consultant
In North America

By Global Finance Magazine

New York, January 30, 2002

Lippincott & Margulies, the leading identity and brand strategy consulting firm, has been named top Marketing/Branding Consultant in North America by Global Finance Magazine. Senior partner James Bell accepted the award on behalf of Lippincott & Margulies at a reception last week at the New York Palace Hotel.

Global Finance Magazine selected the top consultants on the basis of professional reputation and growth prospects in the year ahead. The honorees are featured in the magazine's annual "World's Best Consultants" article in the January 2002 issue. To arrive at the rankings, Global Finance conducted interviews with analysts, competitors and experts in the field and weighed total revenues, market share and growth.


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ABOUT LIPPINCOTT & MARGULIES
Founded in 1945, Lippincott & Margulies pioneered the discipline of identity and brand strategy consulting. Part of Mercer Consulting Group, the firm operates globally from its headquarters in New York City and other offices in the United States, Europe, Asia and Latin America. Recent clients include Agere Systems, Citigroup, Deloitte & Touche, Eddie Bauer, ExxonMobil, Goldman Sachs, Household, IBM, Nissan, UPS, RadioShack and Sprint.

Contact: Kathleen Hatfield, Lippincott & Margulies,
212-521-0052, kathleen.hatfield@lm.mmc.com


   

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