Lippincott & Margulies Relaunches
Web Site
Brings Firm's Perspective on Brand Identity and Image Management to its own Site
New York, July 7, 1998
Lippincott & Margulies, the global corporate and brand identity management firm, has announced the relaunch of its Web site. The firm's Interactive Media Group created the site, which can be accessed at www.lippincott-margulies.com.
"Web sites are increasingly important communications tools that need to be fully integrated into a company's overall marketing mix," said Peter Geismar, who heads the group. "But unlike some other communications forms, Web sites, by their very nature, must be updated and injected with new material on a consistent basis if they are to remain viable."
According to Geismar, the firm has applied its unique perspective on Web marketing to its own site. "We develop a Web site by creating templates based on a company's clear strategic direction," he said. "This approach provides a workable framework to enlarge and modify sites on a continual basis.
"The Web is all about easy access to useful information," said Geismar. "What we've provided with the new Lippincott & Margulies site is a very direct, user-friendly way for people to view the breadth and depth of our work, classic cases and new ones, across multiple industries and services. Using templates allows us to refresh the content in a timely way, without relying on extensive technical support." Lippincott & Margulies' site will be updated regularly with new cases and information, he said.
The firm's newly expanded Web site features:
- An interactive presentation of three recent programs for Citibank Brand Identity, Deloitte & Touche Web Site and Sprint Retail Identity;
- More than 100 client case vignettes that can be searched and accessed by industry or service;
- Articles from Sense, the industry's leading periodical magazine devoted to strategic communications issues affecting top management, published since the early 1950s;
- A timeline highlighting many of the well-known corporate and brand identities that Lippincott & Margulies has created since 1945; and,
- Recent commentary on issues related to brand and identity management from partners of the firm.
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