Capabilities
Lippincott Mercer has an enviable track record in helping solve the most
complex and difficult branding issues and problems facing corporations
today. Through
its disciplined process, deep experience and the hands-on approach of
its senior partners, Lippincott Mercer helps clients become better known
and better understood, and helps create preference for their products
and services through
the successful development and management of their brands.
We provide planning, design, and implementation services for:
- Brand Science
- Brand Strategy
- Naming
- Identity Design
- Interactive Communications
- Brand Environments
- Brand Management
Abbreviated client list
A&P
ABC Television
ABN AMRO
American Express
Agere Systems
AT&T
Bausch & Lomb
Bayer
BellSouth
BMW
CBS
ChevronTexaco
CIBC
Citigroup
Coca-Cola
Conoco
Continental Airlines
DaimlerChrysler
Deloitte & Touche
Deutsche Bank
Dow Corning
Duracell
Excite@Home
ExxonMobil
First Union
Fluor
General Electric (GE)
General Mills
General Motors (GM)
The Gillette Company
Goldman Sachs
GTE
Hoechst
Honeywell
Humana
IBM
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Infiniti
Intel
KPMG Consulting
Lucent Technologies
Lufthansa
MasterCard International
The McGraw-Hill
Companies
Microsoft
Motorola
NBC Television Network
Nissan
Pemex Gas
Principal Financial Group
RadioShack
Red Lobster
Rede Globo
Repsol Comercial
Samsung Group
Scotiabank
Shell
Siemens
Signature Flight Support
Sonic Drive-Ins
Sony Music
Southern Company
Sprint
The St. Paul Companies
Standard & Poor's
Televisa
Telmex
TELUS
3M Company
TransUnion
United Technologies
UPS
Verizon Communications
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