Background
Lippincott Mercer, founded in 1945 as Lippincott & Margulies, pioneered
the discipline of corporate and brand identity, and image management
consulting. Through
its work
for more than 3,000 clients worldwide, the company has created proprietary
brand identities
and image management programs for corporations, retail establishments
and product/service brand lines in every major industry sector.
One of the best known brand names in the image and identity field, Lippincott
has left a legacy of impressions on the world's public with programs that are
recognized as classic examples of enduring brand identities, including American
Express, Coca-Cola, Duracell and Goldman Sachs.
Recent programs include ABN AMRO, Agere Systems, BD, Citigroup, DaimlerChrysler, Deloitte & Touche, ExxonMobil, Humana, IBM, Nissan, Pemex, RadioShack, Sprint, Televisa and UPS.
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