Lynne is a partner at Lippincott in Boston. With over 15 years’ marketing consulting experience, she specializes in brand strategy, value proposition development and branded customer experience. She has often led the design and analysis of strategic marketing research such as Lippincott's Strategic Brand Assessment methodology to support the creation and implementation of brand strategy and positioning.
Prior to joining Lippincott, Lynne was a partner at Oliver Wyman (formerly Mercer Management Consulting) where she consulted on a range of strategic marketing issues and developed customer-driven growth strategies for clients across industries. She brings experience with both consumer and business marketing issues for companies such as AOL, Andersen Windows, The Bank of New York, Credit Suisse, The Dallas Morning News, Disney, Johnson Controls, Moen, Swisscom, and United Technologies.
Previously, Lynne was assistant brand manager at Procter & Gamble. Earlier, she served as president and chairman of Harvard Student Agencies, a $1.2 million student-managed corporation. At H.S.A., she also served as publishing manager of the internationally distributed Let’s Go travel book series.
Lynne holds a B.A. in Psychology and Social Relations from Harvard University and an M.B.A. from the Harvard Graduate School of Business Administration, where she received a fellowship from the American Association of University Women.