Lynne is a partner based in Lippincott’s Boston office. With over 15 years’ marketing consulting experience, she specializes in brand strategy, value proposition development and branded customer experience. She often leads the design and analysis of strategic marketing research such as Lippincott's Strategic Brand Assessment methodology to support the creation and implementation of brand strategy and positioning.
Prior to joining Lippincott, Lynne was a partner at Oliver Wyman (formerly Mercer Management Consulting) where she consulted on a range of strategic marketing issues and developed customer-driven growth strategies for clients across industries. She brings experience with both consumer and business marketing issues for companies such as Andersen Windows, AOL, The Bank of New York Mellon, Credit Suisse, Disney, Iron Mountain, Johnson Controls, Nestlé and United Technologies.
Previously, Lynne was an assistant brand manager at Procter & Gamble. Earlier, she served as president and chairman of Harvard Student Agencies, a student-managed corporation including over 10 distinct businesses. At H.S.A., she also served as publishing manager of the internationally distributed Let’s Go travel book series.
Lynne holds a B.A. in psychology and social relations from Harvard University and an M.B.A. from the Harvard Graduate School of Business Administration, where she received a fellowship from the American Association of University Women.